Awesome Spreads: Duchy Originals Strawberry Preserve

Since young, jam has been a part of my life - i eat it with plain bread or eat it with peanut butter for an awesome PB&J. Strawberry jam has always been my favourite, thus imagine my delight when I got to taste this pretty awesome strawberry preserve from Duchy Originals - the latest brand brought in by Ms Christina Ong of Club 21. Duchy Originals came from London, and is now the up and coming upmarket lifestyle brand specialising in organic foods. Located at the basement of Paragon, it targets just the right group of customers - those who are health-conscious and affluent - so they can afford to spend a premium on organic food stuff.

For the first time in my whole being - i ate the jam differently. I spread it on a cream cracker (those from Jacobs, Khong Guan or Hup Seng) due to a recommendation from my boyfriend, and wow does it taste good! The cracker plays an important part - it has to be crispy, buttery and fragrant. Mine was from Khong Guan, and thankfully it played its part well. The not-too-sweet jam combined with the cracker proved great as a breakfast item and even more excellent as a late-night snack.

Yes yes, we heard all about the high sugar content that jams can contain. I comfort myself by telling myself this jam i'm indulging in is organic. =P